AdWords Ranking & Bidding

I highly encourage you to follow step by step rather than jumping around through this article, as it is important that you fully understand each aspect of AdWords functionality in order to understand how ad rank is determined.

Advertising on search engines

One key element to being found by new potential customers is pay-per-click advertising on search engines. In this article, we will use Google as our example since Google has the largest market share. Over 80% of people looking to a search engine for results look to Google first.