If you want to master the digital marketing world, you need to know the difference between PPC and SEO. 

Both types of digital marketing involve the use of search engines. They also both increase your chances of getting more website visitors. Once these people are on your website, you have the ability to turn them into paying clients.

So, the benefits of PPC and SEO services are similar, but they’re different techniques. Below, we’ll go into some of the key differences between SEO and PPC marketing. Keep reading to learn more and start seeing your revenue grow!

What Is SEO?

SEO stands for search engine optimization. It focuses on a business’s need to rank high in search results. 

Most people turn to search engines when they want a product or service. After they type in their inquiry, algorithms match them with websites that are relevant to their search (and preferably reliable, too). 

Algorithms determine the accuracy of a page by looking for keywords. Keywords are the words and phrases that users type into search engines. The more relevant keywords you have on a page, the more attention it will get from search engines.

Links also contribute to how high your content ranks. Algorithms interpret links to your website as a vote of confidence. So, the more other people link to your site, the more reliable the algorithm will think it is.

You can get links by building relationships with other companies. You should also build your own link strategy.

What Is PPC Advertising?

PPC stands for pay-per-click. When you use PPC, you create ads the search engine displays in a highly visible area.

To create these ads, you’ll need to know which keywords you want to target. The search engine asks you for this information and lets you craft the text. You’ll also need a link to a landing page. 

Once the ad goes live, you’ll get charged every time someone clicks on it. 

The Difference Between PPC and SEO

So, the main difference between PPC and SEO is that one focuses on ads while the other uses on-page strategies to rank well.

When building your marketing strategy, you’ll need to decide how to use SEO and PPC to the advantage of your company. It’s best to use these two tactics together.

PPC is a useful strategy for funneling visitors to a landing page, where they can take an action. SEO helps each of your pages rank well, increasing your chances of attracting new customers.

Want Digital Marketing Help?

Now that you’ve learned the difference between PPC and SEO, you’re ready to build a better marketing strategy.

But you shouldn’t plan your strategy without an expert by your side. If you do so, you’ll end up wasting time and money on campaigns that aren’t useful.

That’s where we come in. Our professionals provide robust web design and marketing services to businesses like yours. 

Want to get started? Contact us today to learn more!