Social media is booming. With 3.5 million users spending an average of 3 hours a day on social media, it’s the perfect place to market your business, boost your brand and your sales. 

But how do you build a social media marketing strategy? It might seem scary or you might think it’s simple, but the answer lies somewhere in between. It needs some thought and consideration but with our top tips and tricks, you’ll find it a breeze.

Here’s what you need to know.


First of all, you need to know where you are as a business right now. What are you hoping to achieve with your social media marketing strategy and have you done anything like this before?

Consider a SWOT analysis of your business to help you figure these things out. Look at your strengths and weaknesses, possible opportunities, and potential threats. It will help you streamline your goals and stand out from the competition.

If you’ve tried social media marketing before, you could even apply SWOT to your previous campaign.

If you do this and find you’re out of your depth, consider a professional to help you out. We have great social media management and advertising experience to help boost your business.

Know Your Audience

One of the most important social media marketing tips is to make sure you consider who you are really targeting with your campaigns.

If you know who your customers are, or who you are targeting, you can figure out the specific social media channels they are most likely to use and when they are most likely to be using them. You can also research them and consider partnerships with some of their other favourite brands, doubling your exposure. 

Have A Plan

Make sure you make a proper plan for how to market on social media. Think about the specific goals you want to achieve and make sure they are measurable and realistic. For example, are you boosting your sales? How much by? Do you want more followers? How many are you looking for? 

By defining your goals and setting actual endpoints (like a specific number of followers) you will focus your efforts and know when and if you have achieved what you set out to do. 

Make A Calendar

It can be easy to let social media slip your mind, and push posts back to next week or ‘when you’ve got time to think about it’. Now is the time to think about it! Plan your whole campaign as far in advance as you can.

This doesn’t mean you have to have all your posts ready to go live, but you should at least know what you’re posting and when. You can also broaden your horizons and think about events and holidays that are relevant to your brand and to your customers and tailor your posts around those. 


Be sure to review your progress throughout your social media marketing and when it’s over. This will keep you on track if things aren’t going as planned. It will also help you to create a better social media marketing strategy next time around.

Social Media Marketing Strategy

With these great tips, your social media marketing strategy is sure to be a great hit. But we are here to help, so check out our portfolio and contact us to see how we could enhance your brand online.