If you’re running a small business of any kind, you need to stay up on the latest digital marketing trends.
There’s no denying that it can be difficult to keep up with digital marketing. Practices are always changing and adapting to new ways of thinking, so it’s easy to get left behind. The problem is, those businesses that are able to get ahead on digital marketing are the ones that survive and thrive the longest.
In this post, we’re going to help you out by telling you 5 of the top digital marketing trends for 2021. Take these to heart and you’ll be able to get ahead of your competitors and stay there.
1. The Latest On Social Media
Social media is the dominant tool that small businesses have to advertise to their customers for cheap. The only problem is that it can be hard to stand out from the crowd if you’re not particularly adept at social media.
One thing companies are doing to ease this burden is using influencers more effectively. If you work with the right influencers, you can showcase your products in services to thousands, if not millions of the right type of customers.
The other growing trend on social media is the use of live streaming. The pandemic has been instrumental in directing consumers’ attention towards online video streaming. Moving forward, this is sure to remain a huge part of the digital marketing conversation, as it helps companies build their brand and sell their products to new, interested customers.
2. More AI
We’ve already begun seeing a boom in AI, though it’s been a more subtle change than anyone thought. The most obvious change we’re seeing now is in customer service with chatbots and the social media algorithms that feed us suitable content.
There are numerous ways that small businesses will be able to utilize AI to attract new customers and cater to old ones. One big thing that’s just around the corner is AI-powered content creation.
3. Augmented Reality
Another form of AI is augmented reality. You’ve probably seen this utilized by furniture and design companies like Ikea that allow you to see what a piece of furniture looks like in your room before you buy it. This combination of authentic and digital realms has a great deal of potential for digital marketing moving forward.
For example, clothing retailers can use augmented reality to let users try items on without ever having to set foot in a shop. This creates a whole new world of opportunities for eCommerce.
4. Semantics and Intent
SEO is arguably the most important aspect of digital marketing, but one of the hardest to understand and stay on top of. Last year’s biggest trend was the rise in voice search, taking emphasis away from the traditional keyword usage and putting it on long-tail keywords instead.
Moving into 2021, the focus is going to shift towards semantics and intent, which all comes back to UX. Semantic search will be able to analyze the deeper meaning behind a search, looking at context and intent to provide the most relevant content to the user. No longer will the user have to refine search terms to get the desired results, the advertisers and algorithms will do that work for them.
Keeping Up With Digital Marketing Trends
These are a few of the most important digital marketing trends for 2021 that you absolutely need to keep an eye on. If you’re a business owner, we understand how difficult it can be to advertise your products to the right people. At All My Web Needs, we’re Nashville’s premier web design and marketing company, and we can help to take your business to new heights with our digital advertising expertise.
Contact us today to discuss learn more about what we do and how we can boost your digital marketing practices.