Are you struggling to attract traffic to your website? Perhaps you’re finding it difficult to generate leads and sales instead. You’re not alone.

About 65% of businesses claim generating traffic and leads are among their biggest marketing challenges. 

When growing a business, a strong digital marketing strategy is essential for success. Here are five types of digital marketing to add to your plans this year. With these digital marketing services, you can reach more customers online.

Then, you can start generating awareness, traffic, leads, and sales before improving your ROI.

Experience small business growth this year! Read on to learn more about the types of marketing you need to succeed today. 

1. Content Creation

In order to encourage people to visit your website, consider developing a content creation strategy. You can use blog content to demonstrate your experience and expertise. You could even position yourself as a thought leader in the industry.

You can create different forms of content, including blog posts, eBooks, videos, and infographics. Consider turning your posts into lead magnets, too. For example, you can encourage email subscriptions in exchange for an exclusive eBook.

As you demonstrate your expertise, consumers might feel more inclined to trust you.

Brand trust could prove essential to growing a business. 

2. SEO

About 68% of experiences online start with a search engine. Only 0.78% of people look at the second page of results, though. With search engine optimization (SEO), you can improve your organic rankings.

In fact, SEO drives 1,000% more traffic than organic social media. Leads from SEO even have a 14.6% close rate.

If you’re interested in small business growth, start optimizing your content. SEO will help you generate brand awareness, website traffic, and leads.

It can help small businesses remain competitive, too. 

3. Pay-Per-Click

Pay-per-click (PPC) advertising is another effective strategy for generating brand awareness and website traffic. Your digital ads can appear on social media platforms, other websites, or search result pages. 

As you explore these different types of digital marketing, consider reaching out to digital marketing companies. Their experience and expertise can maximize your results. They’ll ensure you don’t blow through your budget without improving your ROI, too. 

4. Email Marketing

As you explore different digital marketing services, make sure not to neglect email marketing. Email marketing can help you nurture existing leads.

You could have an easier time remaining top-of-mind with customers. As you draw previous customers back to your website, your ROI will rise.

You can even turn one-time customers into loyal customers for repeat sales.

5. Social Media Marketing

Social media marketing can also help you remain top of mind. Engage with your audience.

Answer their questions and show them you’re there to help. Consider using live Q&A sessions to engage with customers in real-time, too. 

Boosting Businesses: 5 Types of Digital Marketing for Success

Developing a strong digital marketing strategy for small business growth doesn’t have to feel stressful. Instead, keep these types of digital marketing in mind. Experienced digital marketing companies can help set your campaigns up for success.

Then, you can reach more customers and start growing your business. 

Eager to get started? We’re here for you.

Contact us today to start strategizing.