I’m sure you’ve heard it before, but let us say it again, a website is a first impression. It establishes your brand and credibility. It lets people know who you are and what you’re about, just like a first meeting in person would do or if someone walked into your store. Unfortunately, studies show that it takes less than 2 seconds for a potential customer to form that initial opinion after they see your website. Then within 15 seconds if you haven’t captured their attention, they’re not going to stay on your site. Overwhelming right?
A website needs several items to build trust with clients. It needs high-quality images, clear copy, a consistent brand and message throughout all the pages, great design quality, and it has to be easy to use on all devices. Testimonials, reviews, listed contact info, an about page, case studies, awards and certifications also help to build trust. A website is the perfect place to put all of those things, and when done correctly, a website can build an insane amount of trust before a customer even contacts you.
Don’t leave this critical element of your business to your family member, old room mate, or computer-savvy pal that built a couple of websites over the years. You need professionals that stay on top of technology trends, know how to make your website purr, and have the skillset to design specifically for sales. Contact us today to learn more about our web design services.