Instagram marketing is another way to reach your target audience and help to make a stronger connection with them. Considering there are one billion monthly active users on the platform, Instagram is a prominent place to advertise. 

Yet, marketing on the platform is something that businesses can struggle with due to the simplicity of Instagram. 

There are tons of Instagram marketing tips to help you navigate the world of Instagram and start reaching your target audience to make more sales. 

Be sure to keep reading for our guide on the three Instagram marketing tips you need to know about.

1. Create a Cohesive Theme

When you’re trying to establish your brand and learn how to market on Instagram, then you’re going to want to create a cohesive theme on your feed. Making a theme on your Instagram means that all the pictures will go together and relate in some way. 

Many people try to make the photos match colors or their vibe in general. You can get creative with your Instagram theme to build your brand on the platform. 

Having a theme for your Instagram is a good way to attract potential clients to your page and get them to follow you. It is the difference between them pressing the follow button or moving on to the next page.  

2. Use Hashtags

One of the best Instagram marketing tips is to make sure that you’re using relevant hashtags to your niche. Hashtags will be the way that people organically find your content when browsing through Instagram. 

You’re going to want to use specific keywords that people would search, but you don’t want them to be too general. Try to think of some location-specific words and interesting short phrases that people would typically search on Instagram. 

Without using Hashtags, posting content on Instagram isn’t going to be seen by anyone except for the people who follow you. 

3. Connect With Your Audience

Once you’ve gained a following, then it’s time to use your platform to build relationships with your clients. Connecting with your audience should be one of the most crucial parts of your Instagram marketing strategy

A great way to connect with your audience is through Instagram Stories. The feature allows you to post quick photos and videos for your followers that will vanish after a twenty-four hour period. 

You can give your followers a behind-the-scenes look at what you do or ask them questions to learn more about them. When you’re connecting with your audience, be sure to always respond to questions, comments, or concerns.

Instagram Marketing Tips You Need to Succeed

Although Instagram might look simple to the average user, for a marketer, there is a world of possibilities to reach and connect with their audience. Be sure to use these Instagram marketing tips to help establish your brand on this powerful platform. 

If you’re looking for help with your marketing strategy, then we have you covered! We can handle your marketing, whether you need help with SEO, social media, or anything between. Be sure to contact us today to learn how to get started.