Did you know that 38% of people will give up on a website with poor design? That is because they have other options so why take a chance or waste their time with a site that is flawed. A bad website also reflects the impression of your overall company, so if you want to entice your customers to stick with you then you need to have a perfect website. Read on to find out what makes a great website and how to implement them on your site.
1. Functionality and Clarity
From slow uploads to broken links, a website that does not function or has a confusing layout makes users move on fast. Be sure to perform regular maintenance on your site to know how to speed up a website, improve usability, and make your intent clear.
When your website is performing well then your customers will trust that your business is responsible and current. They will gain your trust based on the effort put into your design.
2. User Safe
A website redesign needs to not only look good but also protect the privacy of your users. As much as 81% of internet users say the risk of losing personal information online is not worth the trouble.
So, if your website does not have an SSL or secure payment gateways then the chances someone will stay on your site or buy your product is slim.
3. Mobile Optimization
You may set up your website design via desktop, however, 2/3 of the world’s population uses their phone to browse the internet. Therefore, if your design is not optimized for mobile viewing it can look like a mess to most of your visitors.
Spend time viewing your site from the mobile perspective and invest in plugins or even an app to make your visitor’s experience seamless.
If you are wondering how to modernize a website then adding creative interactive tools to induce calls-to-action helps. This is a great way to make your site unique while directing your users to where you want them to go. It also will increase sales in particular areas while making your customers feel engaged.
In addition, calls-to-action make your website active and enhances your functionality. Just make sure that all links and buttons are relevant and directs your users to the appropriate place they expected.
The best way to learn how to increase website traffic is to invest in SEO strategies. So, when you design your website think about including keywords in your content, high-quality images, and backend descriptions.
You can use SEO evaluation tools to get helpful suggestions, analyze your SERP (search engine results page), and check your website speed.
What Makes a Great Website Last?
No matter how much time and effort you put into your website design, ensuring it will last is what makes a great website. This means checking your site often, keeping content fresh, and ensuring its functionality so that it will gain credibility.
Get started with revamping your website by contacting us for more information.