Are you struggling to design a landing page for your business? Not every business owner is equipped with the knowledge of how to design a landing page, but this is an essential element of any website!

We’re here to offer advice to any business owners who are struggling with this process. Keep reading for our top landing page tips. 

Keep It Simple

When it comes to designing landing pages, many newcomers tend to go overboard. They end up with overwhelming and distracting landing pages that aren’t going to lead to any conversions. 

You want to make your purpose clear and include minimal distractions.

It’s important to make your landing page visually appealing, but don’t include too many photos or videos that start on their own. These things will slow down your loading time, make it harder to find the CTA, and may frustrate visitors to your page. 

Create a simple and easy-to-read design with large font and appealing colors. Avoid excess navigation tools so visitors don’t get too distracted from clicking on your CTA. 

Concision Is Key

Speaking of simplicity, make sure that you keep your wording concise when you’re creating a landing page for your business. 

The average person isn’t going to spend a lot of time looking for the purpose of your landing page. They’re going to click the initial link, scan the page, and then leave if it’s too long or confusing. 

You want to make your purpose clear within the first sentence or two of your landing page text and then elaborate later. This will spark interest in your visitors and encourage them to learn more through your CTA. 

Include a CTA

So about this CTA, what is it anyway? A CTA is a “call to action.” This is the thing that you want your visitors to do. 

CTAs vary. Sometimes a CTA is just to contact the business and other times it’s a direct call to make donations, schedule appointments, or visit a shop page. When you know what you want your visitors to do, make the CTA obvious and put it front-and-center so there’s no confusion. 

Forgetting the CTA is one of the biggest mistakes that you can make with your landing page design. 

Match Your Brand

Your brand is everything when it comes to your business. As a business owner, you’ve likely already established a brand voice, brand colors, logos, and everything else that you need to represent your business and what you do. 

Make sure that your brand is clear on your landing page. Use colors that you’ve used in the past, include any familiar graphics (but remember, keep it simple) and use the same brand voice that you use across your website and social media platforms. 

This way, visitors will recognize you as soon as they find your page. 

That’s How to Design a Landing Page

Figuring out how to design a landing page that converts is a trial and error process, but with these tips, it should be easy to start planning your design. Start researching a few landing page ideas and looking at the landing pages of other businesses within your niche to get started!

Are you looking for a professional to design your landing page for you? We want to work with you! Contact us so we can start finding the right design solutions for your business.