If you’re trying to get your company off the ground or take it to the next level, it’s all about the way that you market. Too many companies get caught up in humdrum marketing plans that don’t move the needle.
Today’s consumer is savvy and has plenty of options at their disposal. Because of this, you need to learn new and different ways to reach them, while using the tools and technology available to you.
Creative content marketing is made possible when you use the tips below.
1. Use Some Edible Marketing Tools
Who doesn’t like food?
Many companies have made a killing by specializing in free baked goods and other treats that tickle people’s tastebuds. If you’re trying to make an impression on customers, you need to reach them in a way that creates an emotional response. Nothing creates an emotional response like a batch of freshly baked cupcakes, for instance.
The cupcakes could have your company logo or any other branding tools. People can very easily forget about a water bottle or a lanyard, but they’re not going to forget some delicious cupcakes that were creatively decorated.
2. Build an Awesome, Must-Read Blog
Companies are blogging up a storm today and for good reason. This builds your search engine optimization (SEO) prowess so that it is easier for people to find you.
When you blog, you are also putting out plenty of free content that reaches people and makes them want to follow your brand. It gives you the chance to sell yourself to people while providing value.
Make sure that your blog consists of plenty of well-researched keywords and phrases, high-quality links, and eye-catching images. Above all, make sure that it’s written wonderfully, and filled with content that you would want to read.
3. Go Live to Foster Communication and Participation
You can reach thousands of people at a time by going live on a social media outlet. When you go live, you can talk directly to people and set it up so that they expect to hear from you each week.
This creates faithful viewers who will also check out the rest of your brand and offerings. Make sure to set your intentions when going live on any social media platform. When you go live with regularity and encourage people to chat with you, it’s easier to sell yourself without being too pushy.
4. Offer Some Freebies
Simply put, people love free stuff. By offering some useful and cool freebies, people will enjoy checking in with you on a regular basis. It keeps you on their mind, which is half the battle when it comes to any kind of marketing.
Put some thought and effort into the freebies that you offer so that it makes an impression on your customers.
Use These Creative Content Marketing Ideas
Let these creative content marketing ideas help you engage your customers. Your company always stands a chance when your upgrade to more thoughtful and sophisticated marketing efforts.
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