If your site isn’t converting the way you need it to, then you need to reassess how conversion rate optimization plan.
You only have 50 milliseconds to make an impression on a customer with your landing pages. Your site is the first thing potential customers see when they search for your business and it’s the thing you’ll use to turn leads into customers.
When you’re having trouble with website conversion rates, it can feel like your conversion funnel is turned upside down. In this post, we’re going to give you a few pointers on how to increase your website conversation rates, so read on and you’ll see your site churn out results like never before.
Better CTA, Better Website Conversion Rates
Conversion rates are all about getting the customer to do what you want them to do. Whether that’s going to your contact page or a specific product depends on your business, but all landing pages on your site should be equipped with strong calls to action.
When you write great sales copy and finish it up with a persuasive call to action, you’ll be surprised at the difference it can make. Try to use the best language for each situation and write to the customer, not to your own needs.
The Way the Site Performs
Your website should be easy to look at and even easier to use. Don’t complicate things with loads of images and text that turn your site into a sluggish mess.
People are going to judge your business on the layout and design elements, as well as its navigability. If it’s a visual mess, then it’s hard to come off as a credible business worth using. A hard-to-navigate site, on the other hand, won’t be tolerated by most of your audience.
Working with an effective web design team, you can inject your brand into the layout and content of your site without bogging it down. A website that’s enjoyable to use is one that ultimately converts.
Conversion Rate Optimization
Optimizing your conversion rate first requires you to do some self-examination. What do you really want your site to do? Some common website goals include page visits, click-on links, click-on elements, and customer conversions.
Your conversion funnel starts with advertising and SEO, but right after that is where your website comes into play. Sit down and figure out what your goals are once you’ve got the lead to come to your site – that should help you better understand where to optimize.
Don’t be afraid to perform some competitor analysis to see what they do well on their sites and how you can improve upon it for yours. Understanding the strengths and weaknesses of those vying for the same customers as you are key to creating the best possible website that truly converts.
Find the Best Web Design Team and Start Converting
If you want to build a company website that converts, then you have to involve a web design team that knows what to do. All My Web Needs is Nashville’s finest web design and marketing firm and we like to do things differently.
Visit our site today to learn more about what we do and contact us to talk about your website conversion rates and other web design needs.