Did you know that nearly a third of all businesses don’t have a website, and of those that do 43% plan to upgrade their site this year? If you find yourself in either category then you need to learn how your website design can also affect where you rank in the search engines. 

Don’t worry if you’re not sure how web design and SEO affect each other because we’ve got you covered. Keep reading to learn everything you need to know about how your SEO strategy should incorporate your website design. 

Importance Of Website Design For UX

From your graphics to your text and website layout, today’s user experience is more important than ever before. When potential clients or customers arrive at your website what is their first impression of your business? Is it professional, friendly, and helpful?

If not, then you have some work to do. For example, you don’t want a lot of dead ends on your website. Dead ends make it difficult for your visitors to find the key information they need to make their purchasing decision.

And, they also make it harder for the search engines to crawl your website and know what your site is about. If your readers can’t find what they want quickly then they will bounce off your page and find a competitor instead. Stop losing potential clients because your website isn’t user-friendly. 

How Web Design And SEO Work Together

Since Google’s most recent update, your website’s core vitals are more important than ever before. The three main areas you should pay attention to are: 

  1. How quickly your page loads
  2. How quickly your user can interact with your website
  3. And how stable the items on your website are so that people don’t find themselves accidentally clicking on the wrong button

Your page load speed will affect both your user experience as well as how high the search engines rank your page. Today’s search engines look much further than keywords and backlinks, although these do serve a place in your SEO strategy. But you must also consider how your website design affects your SEO strategy. 

Uplevel Your Success With A Design Agency

When you work with a professional web design agency, you will have an aesthetically beautiful website as well as a great user experience for your readers. Your potential customers will be able to find what they need which in turn will encourage them to stay on your website and purchase from you. 

Too many business owners put off upgrading their website because they fear it will be a long and arduous process. But the fact is that you can’t afford to neglect your website any longer. Customers expect you to have a great website and working with an agency is the key to getting the job done right so you can continue to grow your business. 

Custom Design Doesn’t Have To Be Difficult

Your overall web design does affect both your customer experience as well as your rankings in the SERPs. Luckily, when you create a strategy to combine both web design and SEO you can create a winning experience that will convert more customers and grow your business. 

If you’re concerned that your website isn’t offering the best experience and might be hindering your SEO rankings then you need to work with a professional web design company. We can help you take your business to the next level by upgrading your website, sign up for your free consultation to find out how we can help you today.