Are there any businesses you frequent that don’t have a website? If the answer is no, there’s a reason for that. A website is almost more powerful than a pretty storefront window.
Each year, Google delivers results on over 2 trillion searches. You definitely want to be in on that action.
And this is why SEO is important. Without it, you could be lost in a sea of websites that will never come in contact with any of those trillions of searches.
The one thing to note about SEO is that it doesn’t happen overnight. However, there are multiple avenues to success. Let’s explore three reasons why SEO is essential.
1. More Traffic to Your Site
This is the heart of the matter when it comes to the importance of SEO. Whichever method you lean into, the ultimate goal is the same: to increase traffic to your site.
Each new visitor to your site can become a lead if done right. And, ultimately, you want to turn those leads into loyal customers. Simply by employing the right tactics, you can increase the traffic to your site, and it’s all thanks to SEO.
2. A Variety of Tactics
We keep mentioning tactics, so let’s discuss some of them. One of the first ways your marketing agency can take your SEO game to new heights is through keywords.
Let’s say you’re opening a new shop that sells, among other things, essential oils. The first goal is to uncover what people are typing into Google when they’re on the hunt for new oils. Perhaps it’s “essential oils for stress” or “essential oils for dogs.”
Once you know what people are looking for, you can sprinkle that throughout your website. Some of the best places to include keywords are:
- Title tags
- Meta description tags
- Content body
- Alt tags
Now, let’s talk a little bit about links. This is one of the other types of SEO tactics that have real power. Primarily, you want to see other websites linking back to your website. One of the best ways to do this is to guest post on authoritative sites.
When the gods at Google see other people think you’re authoritative, too, this boosts your search engine results.
3. Higher Authority
Last but not least, one of the greatest benefits of SEO is that it boosts your authority. This is actually a measurable quality that you can research through various online tools.
The more Google sees quality content on your site (and an uptick in visitors), the more it will boost your authority. But, of course, it’s not all about impressing Google.
When online users notice you have a high authority (because you rank highly on the search engine results pages (SERPs), they’ll take notice of what you have to say. And, if they like what you have to say, they’re only a few clicks away from making a purchase.
Why SEO IS Important: It Gets You Seen
There’s no need to wonder why SEO is important when you boil it all down to this: it brings new visitors to your page (ideally) on a daily basis.
It puts you on better terms with Google which, in essence, gets you found faster. SEO is a fast-growing marketing tool that businesses need to employ in a world that’s largely driven by the Internet and social media.
When you’re ready to crush the game with top-shelf SEO services, we hope you’ll reach out to us. Here at All My Web Needs, we deliver our clients a 1,152% ROI with our three-step plan to online success.
We’ll supply the ladder and you’ll climb to new Google heights.