Though 68% of online activities start with search engines, about 75% of people never look beyond the first page of results. If you’re not ranking on the first page, you won’t appear in front of customers.

You’ll miss the chance to generate leads and sales.

Instead, use these nine tips for ranking higher on Google. With these tips, you can generate more website traffic and leads. Then, you can improve your ROI and grow your business. 

Get ready to reach the top of the page. Improve your Google rankings with this search engine optimization (SEO) guide today.

1. Research Current Ranking Factors

If you want to learn how to rank higher on Google, you need to learn more about search engine optimization first. Google’s algorithm changes throughout the year. Make sure you’re up-to-date with the latest ranking factors and trends. 

For example, Google uses mobile-first indexing. It also looks at content that meets the user’s search intent.

Consider working with an experienced digital marketing agency to improve your Google rankings. They’ll make sure you don’t fall behind the times. 

2. Consider Your Customers

If you want to appeal to the user’s search intent, you need to understand your target audience.

Take the time to research your customers. Determine what pain points they’re experiencing. 

3. Gather Keyword Research

Don’t forget to gather keyword research, too. Focus on longtail keywords made up of four or more words. 

Look for keywords that are posed as questions, too. Your keyword research will inform your content creation strategy. 

4. Update Your Website

If you plan to rank higher on Google, you need to optimize your website.

Run your site through Google’s:

  • PageSpeed Insights
  • Mobile-Friendly Test
  • Core Web Vitals

Make sure your website is fast, optimized, and secure. Work to improve the user experience as well. 

5. Create Content

Developing your content creation strategy is essential if you want to reach the first page of Google. Create content based on your keyword research. Try different formats, including blogs, videos, and infographics. 

6. Build Links

Google claims backlinks are one of its top three ranking factors. The more backlinks you generate, the more organic traffic you’ll gain. 

Start guest blogging to generate backlinks.

7. Update GMB

Don’t neglect local SEO. Make sure to optimize your Google My Business (GMB) listing. Ask customers to post their reviews on your listing, too. 

Otherwise, create location-based content. 

8. Share Your Posts

Start sharing your posts on social media and other platforms. Sharing your posts will help you generate more traffic.

Google will notice your posts are gaining traction. It could boost your Google rankings as a result.  

9. Analyze and Adjust

Once you use these tips, analyze your results. Determine which topics and post formats help you generate website traffic.

Then, continue optimizing your search engine optimization strategy to improve your Google rankings. 

Reach the Top: 9 Tips for Ranking Higher on Google

Learning how to start ranking higher on Google doesn’t have to feel stressful. Instead, give these tips a try. You’ll start ranking ahead of competitors in no time.

You don’t have to develop your SEO strategy alone. We can help.

Contact us today to get started.