If you aren’t using Facebook ads yet to reach your audience, you’re missing out on reaching a lot of potential customers. Reports show that 26% of people who click on a Facebook ad make a purchase after clicking.

Are you wondering what else Facebook ads have to offer? Below are five benefits of Facebook advertising that you need to know.

1. People Spend a Lot of Time on Facebook

If you want to get new customers, you need to be where they hang out. The good news is that Facebook is one of the most trafficked websites on the internet. Studies show that people spend an average of 58 minutes every day on the platform.

They don’t spend all that time in one go either. You’ll have the opportunity to reach your audience several times during the day.

2. Organic Facebook Reach is Going Down

You used to be able to build a fan page and reach your audience whenever you want on Facebook. Things have changed over the past few years.

Organic reach is lower than it has ever been. You can only reach a fraction of your fans whenever you add a new post. Facebook ads will make sure you can reach as many of them as you can.

3. Facebook Ads are Scalable

Your ad campaigns might not start large. You need to gather data so you can optimize your campaign. Things change once you start seeing a profit.

After you get your ad campaign optimized, you can increase your ad budget as much as you desire to start getting more traffic. Since Facebook has a global reach, you can scale your advertising to reach as many people as you can handle.

4. Target Who You Want

It’s hard to get targeted advertising with traditional advertising methods. Sure, you can get general information about your potential audience. However, your ad will still be seen by a lot of people who find it irrelevant.

Facebook has a lot of information about its users. You can use this to create ad campaigns as specific as you want. You can segment your target audience by age, sex, age, location, and many other options.

Doing this will allow you to create much more targeted advertisements. You’ll be able to appeal more to your audience.

5. Your Results Are Measurable

It’s hard to take a leap of faith and spend money on pay per click advertising in the beginning. After all, you never know what kind of results you’re going to get. The good news with Facebook is that your results are measurable.

You’ll be able to use tracking technology to figure out which of your ads are producing the best results. You can use this information to keep optimizing to get the best results.

Don’t Ignore the Benefits of Facebook Advertising

It’s hard to ignore a platform with the kind of reach Facebook has. The benefits of Facebook advertising above are only the start. Begin your first campaign today so you can start bringing new customers to your business.

Are you ready to start your first campaign? Contact us to learn how we can help make your advertising campaign a success.