45% of small businesses are already using pay per click advertising.

As more companies begin running pay per click (PPC) campaigns, approximately 86% will pair PPC with their existing search engine optimization (SEO).

With every click, your competitors are bringing in new business—business you’re now missing out on.

Are your competitors already using PPC? Now’s your chance to either get ahead of the curve or keep up with the competition. With this guide, we’ll answer the question “what is pay per click advertising,” how it can help your business, and more.

Dive into our pay per click advertising guide to get ahead of the curve!

What is Pay Per Click Advertising?

Pay per click advertising is exactly as it sounds: you pay when a consumer clicks on your ad.

When someone searches for your product or service, your digital ads will appear within the search. These paid ads appear above organic search results.

As you discover just what is pay per click advertising, consider your audience. What are your customers looking for what they need your product or service?

Then, make a list of keywords that are relevant to those searches.

You can use this list of keywords to target your customers while they’re searching.

If you have a flower shop, you can create ads to appear when someone searches “flowers for graduation day.” In a different ad set, you can create ads for “wedding day flowers.”

While you can create ads based on search queries, you can also target consumer demographics.

Using PPC as a digital marketing advertising strategy allows you to target your ideal customers based on:

  • Age
  • Gender
  • Location
  • Language
  • Purchasing behavior

You can create different types of ads as well, including text ads versus display ads.

How Does Advertising Work?

Pay per click ads appear when someone’s search reflects your list of keywords. You can also display ads based on the websites your customers visit.

When someone clicks on your ad, they’ll travel to a landing page on your website.

The landing page will use compelling call-to-action language to encourage visitors to become leads. Once they fill out a form or call, you can convert that lead into a paying customer.

You’ll pay for the click based on your competitors and your industry. Some clicks cost 10 cents, while others cost over $100.

Why Bother?

People who click on a search ad spend over 10% more before heading into a store. In addition to helping you find paying customers, PPC advertising also:

  • Allows you to control how much you’re willing to pay for a click
  • Limits wasteful ad budget
  • Allows you to target ideal customers
  • Display your brand online
  • Measure your results

Unlike traditional marketing methods, PPC advertising allows you to make changes wherever and whenever you want.

Pushing PPC: What is Pay Per Click Advertising?

So what is pay per click advertising? It’s an opportunity for you to reach potential customers throughout the world!

Don’t fall behind your competitors.

Instead, start a PPC campaign. Contact us today to get started!