SEO is ever evolving and if it isn’t something that you apply everyday, then it can be easy to get behind, and soon you’ll discover that you are applying dated techniques. That’s why it is a good idea to go back to the basics once in awhile to ensure you are getting current information. Remember, seeing rankings improve and getting measurable results via leads and conversions is the goal, and the best way to check these off your list are to apply quality and current SEO techniques to your Nashville web design. Here are a few simple practices to help you get back to the basics.
Choose content customers are searching for
One of the hardest parts about optimizing a website is finding the content that customers don’t just want to read, but they need so much that they take to their search bar for. The best way to find content that your ideal customers are searching for is to listen to them. Visit online forums and send out an email survey to your customers asking for their top questions about your products and services.
If you sell fishing supplies and have countless detailed articles on your site about how to cast a reel, you may be missing the mark. While one or two articles will be good, you can bet that a majority of fishing enthusiasts will want more information on the latest supplies on the market versus a tutorial on how to cast your first reel.
Place keywords mindfully
Keywords are an important part of SEO, and they will need to be placed mindfully. When you invest in a Nashville web design company and start creating content, you will want to begin writing with the customer in mind. However, you also want to make sure crawlers understand the message you are trying to get across. Using both short and long-tailed keywords will be essential, but make sure you are placing them mindfully throughout the content and that you are using organic methods to gather them as well as online tools for best results.
Optimize tags, images, headers, and beyond
Generally, if there is a place to add keywords that will help crawlers understand what your content is about, you will want to ensure you are optimizing that area of your Nashville web design. Though advanced, bots aren’t going to identify what a video or picture is based on how it looks. In some cases such as with meta descriptions tags, you’ll find optimizing does more for visitors than it does for your actual ranking. The meta tag will give visitors a description of what the article or website is about so that you get traffic visiting you that is informed and wants to be there.
Move forward when you are ready!
Once you have made a list of topics that your customers are searching for, you have properly optimized with keywords and applied SEO to the tags, headers, etc., you will be ready to dig unto more complicated ways to enhance your Nashville web design such as linking and sitemaps.
