Evergreen content is the ideal way to enhance your SEO and give your Nashville web design a boost. By creating timeless content, you not only save time – you heighten your level of authority within your industry. Plus, you can market this content on multiple platforms, giving your brand more exposure. To help you get started, here are a few tips to create and market evergreen content to incorporate into your website design in Nashville.
#1: Don’t ignore it once it’s published
There are a few different types of evergreen content, and some of them need to be sustained over the course of time. Articles about technology, financial advice, and more will need to be reviewed once a year to update. Keep a spreadsheet of the content you need to update, and use the annual revision as a way to remarket the article to potential clients.
#2: Write longer articles
Evergreen content needs to be longer than regular articles because it has to go more in-depth to be of real value. Aim for at least two thousand words and make sure you break it up with images. You should also have a plan for optimizing the longer article to improve the SEO of your website design in Nashville.
#3: Rebrand old content
If you are strapped for ideas when creating longer pieces of content, you can rebrand old articles that you’ve posted. You can take four or five shorter articles you did on separate occasions in the past and then turn it into a longer and more detailed piece.
#4: Elaborate more than top-ranking articles
Make sure you are doing competitive research when creating evergreen content because you will want to go above and beyond to ensure you get ranked above them. You can also spend some time looking at the Nashville web design to see if there are any gaps in their services or information that you can fill.
#5: Choose a topic wisely
While people love information that is happening right now, it’s not the focus of the evergreen content. While you can still be trendy when writing this content, be careful that you are choosing topics that will only need a few updates from time to time (or none at all). Beginner tutorials are a great place to start, and you can also go on forums to find the primary topics and questions people are looking for answers too.
#6: Share it on social media
Make sure that you share your evergreen content on social media so that you can bring people to your website design in Nashville. Keep the images eye-catching and make sure you are staying engaged when people post comments and ask questions.
#7: Turn it into a lead magnet
After you’ve completed the evergreen content for your Nashville website design, you may realize that you’ve got a lot of helpful information listed. If you want, you can turn the content into a lead magnet and give it out in exchange for an email. This way, you and your customers get something in return!
