Did you know that 91.5 percent of the search web traffic is on the first page of Google? This means that it is crucial to get your website in the top-ranked spots on the search engine results page (SERP). 

If you are interested in increasing your SEO efforts, you should improve your NAP SEO. The majority of website traffic comes from organic search results, so SEO is crucial to your small business’s online performance.

Keep reading to learn about NAP SEO and local citations and why they are so important for your business and its online presence. 

What Does NAP Stand For? 

NAP SEO stands for name, address, and phone number. These details weigh heavily on location-specific searches and can greatly affect a website’s SEO rankings. It is important that your business lists their name, address, and phone number properly on your own website and beyond. 

NAP SEO should be implemented on Google, Yelp, Bing, Trip Advisor, and any other directory type websites that your business can be found on. All of these listings directly impact your website and its SEO ranks whether they link to your website or not. 

NAP details are often overlooked when addressing a business’s SEO. If your business relocates, it is also essential that you update all NAP SEO listings. Your search rankings will be poorly affected if your NAP differed across the internet.

What are Local Citations?

Now that you understand what NAP is, you might be wondering how it influences local citations. Local SEO citations are a form of NAP SEO. A local citation can be on a website, review, app, social media platform, and more.

A local citation helps internet users find businesses that are local to them. This is important for restaurants and brick-and-mortar stores. 

A local citation might include information such as:

  • Address and maps location
  • Hours of business operation
  • Online reviews
  • Contact information
  • Important links such as social media 

Try to keep all of your business’s information up to date on all online properties.

Business Benefits With NAP Consistency

Keep your business ranking at the top of search queries by improving your SEO in all forms. NAP SEO and local citations are often an overlooked aspect of the marketing phenomenon of SEO. The more local citations your business has, the better it is for your overall search rankings. 

Consumers are also directly affected by local citations. If your NAP and local citations are incorrect, your customers may show up to the wrong location or not be able to contact your sore. These issues could hurt your business if not corrected.

Start NAP SEO For Your Business

Now that you know all about NAP SEO, it is time to get started. Addressing your SEO from NAP to local citations will help to increase your website’s search rankings. The higher your rankings the more organic search traffic your website will receive. 

We know SEO improvements can be time-consuming and confusing. All My Web Needs is here to help you and your business succeed. Contact us today to get started.