You’re launching a business. You’re looking to take advantage of digital marketing. The only problem is that you’re fairly new to it, and aren’t really sure of what it all entails.
Fortunately, you’ve come to the right place. Below, we’re going to get into the primary facets of digital marketing, helping you get your feet on the proverbial ground.
Without further ado, here’s your complete checklist for digital marketing in Nashville.
Set Up Your Social Media Profiles
Social media is a vital part of digital marketing. Make sure to set up accounts on all of the major platforms, including but not limited to Facebook, Twitter, and LinkedIn.
On every platform, make sure to provide a high-quality business description and the correct contact information. Your business name, business address, and business phone (your NAP) number should be identical from platform to platform.
Fill Out Business Listings
There are thousands of miscellaneous business listings online. You don’t need to list your business in all of these, but you should, at the very least, list them in the most prominent options.
The most important business listing is Google My Business. This listing is extremely visible in the Google search engine and could go on to provide you with mass exposure. Other listings to pursue include Yelp, Yellowpages, Angie’s List, Manta, and Bing Places for Business, to name just a few.
Create a Website
Though it’s possible to market yourself online without the use of a website, it makes things substantially more difficult. As such, you need to make sure to create an aesthetically-pleasing and SEO-optimized website. This website will serve as your online representative, helping you to communicate with clients/customers and convert sales.
Note, it’s important that your website is responsive (compatible with all devices). Over half of internet traffic comes from mobile devices. If your site isn’t optimized for use with such devices, you’ll be missing out on over 50% of traffic.
Digital marketing is not a set-it-and-forget-it type of thing. It requires regular updating and content creation, especially if you’re pursuing endeavors such as search engine optimization (you should be).
Not only should you be consistently creating content on your website, but you should also be posting to your social media/business listing platforms on a regular basis as well. The most important platforms to post on include Facebook, Twitter, and Google My Business.
Build an Email List
One of the best ways to retain existing customers is to build an email list. By getting customers to sign up for your email campaigns, you will be able to keep them in your loop. This will result in increased sales down the line.
Need Help With Digital Marketing in Nashville?
Do you need assistance with digital marketing in Nashville? If so, we here at All My Web Needs are the people to see.
We provide both social media and search engine marketing services, helping businesses to gain consistent exposure online. If you’re looking to make more sales, we can help you to do so.
Contact us now to discuss your needs!