It can feel impossible to keep up with the latest online marketing techniques because of the fast-paced world of advertising and the ever-changing platforms on the web. Not to mention the new ways people are getting online from their watches to their headphones. However, that doesn’t mean you can simply throw in the towel when it comes to your web design in Nashville and go back to putting ads in the phone book. Here are five simple online marketing techniques that a lot of small businesses have been ignoring, and that you can start applying to your website today.

#1: Staying engaged with your audience 

Now, it seems like a no-brainer, but a lot of small businesses will invest in a Nashville web design to ensure they can be found by people searching for them, but then they’ll leave it untouched and let it get stale. Your small business website is a wonderful marketing tool that allows you to communicate and engage with your ideal customers, and you should be taking advantage of that whether through a blog, a forum, or a contact form for free consultations.

#2: Focusing SEO efforts on local keywords

A Nashville website design company will already know that your content needs to focus on the location your business is in. For example, if you’re a landscaper, then you’ll target keywords that make sense for your company, but just using words that are associated with lawn care won’t do the job. After all, what good is it if people are finding you in Ohio when you service Franklin, TN?

#3: Targeting the mobile web

If you haven’t optimized your Nashville website design for the mobile web, stop reading and get it done! Mobile searches have surpassed desktop, and you want to ensure that you’re marketing for the smaller screen. Your website should provide users with a seamless experience on all sized devices, and when you achieve this, your marketing efforts will get the boost they need.

#4: Making a video

There are a lot of people that want to make a video, but don’t know how or what the purpose behind it would be. With the amount of technology and information out there, you’ll soon discover that it’s easier than you think! Videos are incredibly popular right now, and you shouldn’t ignore them, even if you only make one that introduces you and your business.

#5: Updating your website

As we’ve said before (and we’ll say it again), update your web design in Nashville when you notice it’s not getting the results you’ve been hoping for. Staying at the forefront of design trends and user experience tools will be vital for growth and exposure. You can amp up all of your marketing tactics when you have a solid website backing you up. Once you have an optimized and attractive business site, you can pair it with social media and email marketing to get an even further reach.