In some perhaps not surprising news, Americans are devoting more of their time to laptops, smartphones, tablets, and televisions. As a matter of fact, adults in the U.S. spend an average of 10 hours and 30 minutes in front of a screen interacting with some form of media. That’s roughly 44% of their day.
And we’re not the only ones noticing this continuing upward trend. It’s estimated that in 2019, companies will spend roughly $129.3 billion in digital marketing, which is a figure that’s up about 19% from last year.
What all of these statistics essentially mean is that if a business plans to survive in this increasingly tech savvy country, digital marketing is a must. Keep reading and discover five great digital marketing tips you can apply to grow your business.
Be Concise and Precise with Messaging
Twitter has taught the world a very important lesson. People want information in as few words as possible.
It doesn’t matter if you are using text or audio in your campaign. You’re consumer just wants you to be brief while at the same time being accurate and informative.
Images Matter
We live in a visual world. More than ever before, the images you use will mean more than the words you use when marketing. With that said, it’s important that you include images in your campaign that appeal to certain emotions or convey a certain message.
Also, keep in mind that American adults love videos. If you need proof of that consider the popularity of platforms like YouTube, Snapchat, and the video feature on Instagram.
Have a Clear Call-To-Action
If by the end of reading your ad or watching your video your potential consumer has no idea what it is you want them to do, then you’ve failed in your marketing campaign. A call-to-action is the most important piece of any marketing you release to the public.
When people come across your platforms, they should be compelled to subscribe, purchase, or attend something. At the very least, consumers should be compelled to contact you for more information.
Market to Millennials
If you aren’t marketing to millennials, then you’re running a losing race. Millennials spend roughly $600 billion in the U.S. economy each year.
However, targeting millennials can be tricky. You must speak to this generational group without it coming off as disingenuous pandering. Millennials will flee if they feel as if you’re pandering.
The key is to be as organic as possible. Real testimonials will serve you a great deal in this targeting effort.
Have Social Media Presence
It may sound harsh, but if you aren’t on social media then you’re pretty much saying you don’t want your business to survive. So be sure you have a presence on apps like Instagram, Snapchat, Twitter, and Facebook. Also, try to have the same handle across the platforms.
More Digital Marketing Tips
Remember, adults in America are spending almost half their day in front of a screen, so digital marketing is important to the growth of your business.
If you found these digital marketing tips helpful and crave some more assistance, be sure to contact us. We’d be more than happy to help elevate your digital presence.
