With the New Year right around the corner, it can be easy to start to think about what you hope to achieve in the first quarter. One of the primary goals of businesses large and small is to grow online sales and conversions, and there are a lot of ways that you can start doing this before midnight strikes on December 31st. To help you get the ball rolling on marketing strategies and online sales for next year, here are a few tips you can start applying today.
Analyze last year’s data
Sometimes the first step to moving forward is to look in the rearview mirror. Before designing an online sales and marketing strategy, take a look at last years data to see where you can improve and where you are continuing to show growth. You don’t have to adjust areas that are strong too much, and you can pinpoint the areas that are being neglected or aren’t getting the results that you hope for.
Update weak spots on your web design
Once you’ve analyzed last year’s data, you can update the weak spots on your Nashville web design. Maybe you’ve noticed that your bounce rate is high on the contact page or conversions dropped after you switched the form you use to fill out. Spend time on the weak spot to learn what the problem is. In some cases it may be that you have too many fields to fill out, or perhaps you distract people by linking to your social media feed at the end of the transaction or load times could be slow. You can easily correct a lot of these problems with a little investigating.
Set specific goals
Don’t just say that you want to increase conversions this year – you have to set specific goals and use numbers so that you can measure your results. For example, say that you want to increase your online conversion rate by 5%, and then have a system in place that can keep up with growth. Now that you have a goal in place, you can look at your website design in Nashville and see what you can incorporate to reach this goal. Adding lead magnets, improving the speed of your site, and much more can help you attain your goals.
Be realistic
Of course, when setting goals for your online marketing plan, you need to be realistic. It takes time to cultivate relationships and improve in rankings, so whatever your goals are, make sure that they can be reached in the timeframe that you have allotted.
Schedule a consultation with a web design company
To start the New Year off right, schedule a consultation with a Nashville web design company. You can outsource some of the work you need completed for your website and go above and beyond the competition when you get the pros involved. But, if you want to keep your website management tasks in-house, a yearly consultation can help you gain a better understanding of upcoming trends and changing SEO techniques.
