Business blogging is one of the most powerful tools for growing your business, attracting an ideal audience, and becoming an authority in your industry. In fact, companies who blog get over 97% more links and traffic to their website, which is great for sales.
From designing the page to brainstorming valuable and relevant blog topics to write about, creating a business blog can be overwhelming. Luckily, with a good plan and a bit of patience, you can launch a blog in no time.
Read on to learn how to add a blog to your website (and why it’s important to have one) in a few simple steps.
Step 1: Add a Blog to Your Website
Depending on your website platform, you can add a blog as a new page with a subdirectory (e.g. www.yourwebsite.com/blog) or as a subdomain (e.g. blog.yourwebsite.com).
Most content management systems like WordPress offer ready-made blog templates you can install instantly. You can also work with web developers to help you create a highly-customized business blog.
Step 2: Research Blogs in Your Industry
If you don’t know how a blog should look like, look into some business blog examples from other companies in your industry. You can even read your competitors’ blogs to get a feel of their strategy and see what they post and how they organize it.
This will help you brainstorm ideas for your own blog and help you stand out with design, content, and value.
Step 3: Create Quality Content
Creating high-quality content will make your business stand out among your competitors. Blog posts are more effective in convincing people to buy compared to brand-centric content and ad campaigns. They make your brand approachable and personable, so people connect to it more.
However, writing for business blogs is a specific skill that you as a business owner might not have. Consider hiring professional bloggers or writers who specialize in business blogging and know how to drive results.
Step 4: Share the Content on Social Media
Blog posts are great social media content, especially for days when you don’t know what to post. Bear in mind that your fans and followers don’t want to be pushed products to buy every day. This is why highly-shareable useful articles that help solve a problem are a much better (and more subtle) selling tactic.
Step 5: Optimize the Blog for Search Engines
To increase visibility online, your business blog and all its content must be optimized for search engines. SEO is crucial for your website rankings, so research the keywords you want to rank for and implement them naturally in posts and images. Quality content that’s relevant and valuable is a key indicator for search engines to rank your website higher.
Now You Know How to Add a Blog to Your Website
Now that you know how to add a blog to your website, it’s time to start writing content and promoting your work. Blogging is a powerful asset for any business and can help you attract the right customers for your products.
Want a professional web developer to create a blog for you? Give us a call today and let us take care of everything for you.