In the United States, 7 out of 10 people use social media to connect with other people and the outside world.
But we don’t just use social media to connect and chat. Nowadays, people make purchases through social media, and influencers make tens of thousands of dollars advertising on social media.
When it comes to looking for more information about a brand or a product, 1 in 3 internet users say they use social media to do so. And almost 90% of marketers say that social media marketing efforts they’ve used for their business have resulted in an increase in sales.
What social content do they use to generate more sales? Keep reading to find out 6 types of social media content you should use to grow your business.
1. User-Generated Content
Using user-generated content to post on your social media account is an excellent way to build sales by instilling a sense of community amongst your followers.
Create a contest for your followers to post photos of them using, interacting with, or wearing your product. Or simply pick and choose from your followers and use their experiences as free advertising and a way to show them that you care.
Posting these types of content for social media creates a welcoming feeling for internet users perusing your page and can help you stand out from the competition.
Infographics are visual images used to present data, photos, or information that applies to you or your business.
Typically, they’re both informative AND eye-catching. An infographics social media post is a great way to get a lot of shares.
3. Interactive Content
With technology and the internet providing more and more ways to interact with people across the world, interactive content has become increasingly popular.
An interactive content post might respond to a user’s actions, by presenting new text or a moving image.
Animations, videos, and audio are all great interactive types of social media content.
4. Content That Evokes Emotion
When you’re creating a social media post, think about what emotion you’d like your readers to feel. What response are you trying to get from them?
Emotion is a universal language. That being said, posts that inspire an emotional response typically generate more shares which is the first step to generating more sales.
5. Posts with Lists
People love to share information, especially when it’s easy to outline like lists or statistics.
Lists posts can be simple lists, how-to’s, what posts, or why posts. All you need is to share a little bit of information and present it in a clear way.
6. Client Testimonials
Client testimonials are an excellent way to advertise your product or service by sharing an account of someone who is already a customer. They can make your potential customers feel safer going to you than one of your competitors.
If you don’t have testimonials, and you offer services, you can always gain people’s trust by showcasing samples of your portfolio of work.
Jazz up Your Social Content Today
With social media accounts across the world, using social content to acquire more followers, more shares, and more sales is one of the best ways to reach potential customers.
It’s a way of advertising that doesn’t cost tons of money. Plus, it helps you build a community around your business that, if treated with care, will only continue to help you gain more customers.
Would you like help generating those extra sales? Check out the social media marketing services that we offer.