4 Questions to Ask When Designing a Logo

When you’re running a business, brand recognition is everything. If your target audience doesn’t know who you are, then you could be missing out on some serious sales.

For example, one study found that 79% of consumers already have a list of brands in mind before they even begin the purchasing process. This means that, without proper brand recognition, lesser-known brands will be left in the dust of their highly-branded competitors.

The cornerstone of brand recognition is your business’s logo. But what are the questions to ask when designing a logo? By knowing what to look for, you can be sure you’ll get a logo that’s recognizable and true to the identity of your brand.

Read on to learn 4 key questions to ask when designing a logo.

1. Who is Your Target Audience?

One of the most important questions to ask when designing a logo is simple enough: who is your target audience? Different colors and imagery will appeal to different demographics, so it’s important to know your audience before you get a logo designed.

2. What Color Scheme Captures Your Brand?

Your logo’s color scheme will be incorporated into your business’s web design, digital marketing, and all other forms of media. This is why it’s important to choose the right color scheme.

3. Will It Be a “Descriptive” or a “Non-descriptive” Logo?

A descriptive logo incorporates an image or visualization of what the brand sells (think: Burger King). A non-descriptive logo, on the other hand, is more abstract. Depending on the goals of your brand, you will want to choose one or the other.

Studies found that descriptive logos made a brand appear more authentic in the consumer’s eyes. What’s more, they also had a positive impact on sales and the consumer’s evaluation of a brand.

This doesn’t mean, however, that a descriptive logo will be the best option for all businesses. For example, if your brand or business is associated with negative concepts (e.g. medication or drug rehabilitation), then a non-descriptive logo might be more suitable.

4. What Type of Font Are You Interested In?

Different fonts convey different emotions, so you’ll need to know what you want yours to say. Depending on your target market as well as your branding goals, you might choose different font designs. Generally, it’s best to make it readable and occasion-appropriate; your designer can help you choose what works.

Knowing the Right Questions to Ask When Designing a Logo

Your business’s logo has a huge impact on the identity of your brand. So, to decide what questions to ask when designing a logo, you’ll need to know what you want that identity to be. Once you’ve done that, you and your logo designer can come up with a design that works for your business.

Designing Your Brand’s Logo

Brand awareness is what causes a business to sink or swim. Luckily, with the right logo and brand design, you can ensure your business stays afloat. Now that you know the most important questions to ask when designing a logo, you’re ready to start your brand’s logo design today!