3 Ways to Improve Customer Satisfaction with Your Website Design

Amazing, as many as 86% of shoppers are prepared to pay more for excellent customer experience.

Put simply; all entrepreneurs want to increase their bottom line, and this is a simple way of doing so.

As such, you might be wondering how to improve customer satisfaction. If so, you’re in the right place because we have three sure-fire tips to help you do precisely that.

Let’s dive in!

1. Use Better Images

We all know the phrase; ‘a picture speaks a thousand words,’ well, this couldn’t be truer of the first impression you give a visitor landing on your website.

If you’re trying to promote a brick and mortar store or a service based business, consider hiring a professional photographer to capture people using your products in action.

Alternatively, if you’re on a budget utilize free license-free imagery from sites like Unsplash and Pexels. These two stock image banks boast some of the most natural looking photos around. They make a refreshing change to corny clip art.

Top Tip: When it comes to product images if you’re drop shipping and don’t have access to the goods to photograph yourself, contact the manufacturer directly and see if they’ll send you better quality product images to use.

2. Go Mobile-Friendly

If you’re not already using a mobile-friendly website template, that needs to change. Without one, you’re neglecting a massive pool of potential customers. After all, as many as 65% of Americans surfing the web now use a mobile device.

What do we learn from this stat?

With an increase in consumers using smartphones to load websites, the higher the expectation there is to provide a top-notch mobile user experience.

Simple, right?

Here are a few things you can do to boost the mobile-friendliness of your site:

Don’t use Flash
Make sure your buttons are large enough for mobile users
Use a bigger font size

Top Tip: If you’re unsure whether your site’s mobile-optimized use Google’s Mobile-Friendly Test. This checks your site and provides a free report explaining how well you’ve optimized your website for mobile users.

3. Make It Easy to Shop

If you want to give an excellent customer experience, you need to make your online shopping process easy.

How?

The simplest way is to ensure customers can find what they’re looking for in no more than two clicks. You should also make it clear how visitors can browse your site to find specific content.

Why?

If shoppers find it difficult to navigate you’re almost certainly missing out on valuable sales. In fact, as many as 79% of consumers claim they’ll head over to another site if they can’t find what they’re searching for quickly.