If you think that you have a mobile responsive website design that provides customers with a great experience, you may need to take a look under the hood again. Even if your website pops up online when you search for it on your smartphone, it does not mean you are providing customers with the smoothest experience you can.
And although a mobile friendly website design is important, it can cause people to seek a better online experience and more information from a competitor if it isn’t responsive. If you are ready to take your website to the next level and want to find you if your web design is mobile responsive enough, here are is a quick guide to find out.
The difference between friendly and responsive
Primarily, mobile website designs are going to simply have a desktop version of their design, making the site accessible to customers. However, they are not often designed to enhance the mobile users experience, and it is important to note that people searching for goods and services on a smartphone are going to be doing it a little differently than they are on a desktop.
A mobile responsive website will make the transition easier for those that are navigating the site from a phone. The user experience will be the primary objective and all of the proportions will be thoughtful and specific to the device. Plus, they will be optimized for the mobile web because consumers will use search words a little differently when on phone versus a desktop.
Use the data to learn more about conversion rates
If you are not sure if your Nashville website design is mobile responsive enough, it is time to look at some data to find out if people are converting via smartphone. If you notice that your bounce rate is exceptionally high when people search on a mobile device, they could be leaving because the process is too complicated or tedious on a small screen. Once you have this information, you can correct the issues you find or bring in an SEO and web design company.
Look at the potential problems to ensure mobile-responsiveness
There are lot of factors that can contribute to a mobile website design not being responsive enough. Start by looking at site speed because customers won’t wait long for your site to load, and this can play a big role in your bounce rate. You should also make sure people can simply tap on phone numbers and addresses to call and get directions.
Vertical scrolling is also an important feature for mobile responsiveness for the user experience, and you should try to keep your words to minimum because the space is limited on your Nashville web design. Descriptions, titles, and other forms of content should be optimized and to the point.
If you want to make the most of your website design for the mobile web, you can contact the experts for a quick consultation for guidance or for a redesign.
