As many as 48% of website visitors say that a site’s design is the most critical factor for deciphering whether a business is credible.
Without credibility, you can’t win the trust and respect of prospects.
As such, if your site’s out of date, you’ll need to launch a website update. As the stats imply, it’s not enough just to throw a website together and make it live.
Instead, you need to commit to keeping up to date with the latest web design trends and tech. Although this seems like a lot of time and effort, it’s the only way to stay ahead of the game.
If you’re unsure whether your website needs re-vamping, check out the three tell-tale signs below!
1. Your Website Doesn’t Reflect Your Brand
Have you branded yourself? If you haven’t that needs to change (but that’s an entirely different subject).
If you have, your website needs to reflect that. Otherwise, you’re never going to attract your ideal clients. Plus, if the tone, style, and values of your brand vary from platform to platform, it’ll confuse your customers.
Instead, you need to keep your brand uniform everywhere you have an internet presence, including your website.
2. You’re Using Old Themes and Tech
Web design is continually evolving, which means your site needs to too. There are always new and innovative technologies coming onto the market, and you should familiarize yourself with them to build and design a top-notch website.
There’s a good chance if you launched a site a few years ago and you haven’t done much to it since it’ll look a bit outdated. That’s the last thing you want associated with your brand!
Browse through your competitor’s websites and get a feel for the kind of web design trends they’re following. Don’t be tempted to copy them; just allow your research to inspire a fresh design that’s unique to your business.
3. Your Site Has a Slow Loading Time
Ideally, your site should load in under five seconds.
Well, studies show that conversion rates can increase by as much as 74% when load time drops from eight to two seconds.
To find out exactly how long your website takes, use tools like Pingdom or GTmetrix. From there, you’ll learn which of your website files and elements are slowing things down.
Typical culprits include-
- Large images
- Weak hosting
- A poorly performing theme
However, there’s all manner of things that impact website load times. Once you know what the problem is, you’ll need to take action to improve things.
Time for a Website Update?
Having read this article do you now feel it’s time for a website update? If you’re unsure where to begin, never fear, because, at All My Web Needs, we’re here to help.
Please feel free to reach and out and explain how we can help you. Our team of pros will be more than happy to steer you in the right direction. Speak soon!