Your small business web design in Nashville is more than just a box to check off your marketing list. It is meant to win over customers and keep them coming back to you time and again. Of course, it will take effort, time and skill to get the results that you are striving for, and here we start you out with a few web design tips that will help you win your customers over, and keep them coming back.
Less is more
If you have ever nodded off reading a book that takes 3 pages to describe a lamp, then you know that less actually captures more attention from your audience. While you want your Nashville web design to explain everything about your business, you don’t need to pack it in so tight. Leave plenty of white space and highlight the essential materials, and then let your customers learn a little about you, piece by piece.
Showcase your security
Online security is a vital, especially when you have people giving personal and payment information. Let people know you value them by showing that you care about their security. You can do this
by displaying badges from reputable online security companies, or you can send out newsletters to your email subscribers occasionally to let them know how you are keeping the security on your website updated.
Colors matter
Colors do matter when you are trying to win customer over with your Nashville website design. There is a lot of information available about what each color means and the phycology behind them, and you can find out whether you want to go with a passionate color or a calming one. If you aren’t sure which color is right for your small business site, consider bringing in a professional web designer.
Navigate your customers
Your customers will be motivated to click on your website design in Nashville for different reasons. They will be there to pay a bill, schedule an appointment, gather information, or buy a product, and you want to make this path as transparent as possible. Don’t hide your icons or distract them with too many links, but have simple and clear instructions about what their next steps should be. You don’t have to hire them full-time, but you can schedule a consultation to learn more or have them perform the initial design.
Use authentic eye-catching images
The images on your Nashville web design should be eye-catching and authentic when compared to competitors. Show your visitors beautiful portfolio pictures if you do home improvements, before and after photos if you are medical spa, or images of new cars on the lot at a dealership. Just make sure that you edit your photos and they look professional, and if you aren’t confident, then hire a photographer.
You also want to make sure that the images make sense for your website. If you are using stock photos, trust that it will enhance your website as long as it makes sense for the niche you are in. Spend some time on these tips, and you’ll begin to notice how much those little details make a big difference.
