When you are building a website for your business, there are a lot of different factors you need to consider. You want it to be fast, functional, and nice-looking, but one of the most important aspects is without a doubt the UX design.
UX, put simply, refers to the experience a consumer or user has when they visit a website or app. When a site has a good UX design, it can drive sales and build a solid customer base. If the UX design of a site is bad, it can be very bad for business.
If you would like to learn more about UX, and what makes a site’s good or bad, then this guide is for you. Read on to learn how to create an amazing user experience for each and every visitor to your site.
UX Design and Cognitive Strain
There are many ways you can design a site for a better user experience. One of these is to take measures to reduce cognitive strain or instances of cognitive fatigue. But what exactly is cognitive strain, and why is it so important?
You might think that giving your customers as many choices as possible sounds like a good thing, but in fact, studies have found the opposite to be true. When a person is forced to make too many decisions in too short a space of time, they tend to experience something called cognitive fatigue. There are also a number of other design choices that can also contribute to cognitive strain.
This phenomenon is very real and can have very real consequences such as consumers abandoning their purchases. For this reason, making sure you create a positive customer experience by reducing cognitive demand is crucially important. So, how can you do this?
Reducing Cognitive Demand
There are several small changes you can make to your website that can have a big impact on how users experience it. The first is to limit the number of decisions a user has to make. Simplify the flow of your website, offer fewer choices, and remove any extraneous items.
Another way you can reduce cognitive strain is to make it as easy as possible to right any wrongs that are made. For example, when a person loses their way or gets off track, you should make it easy and obvious for them to get back to where they want to go. This can be done through helpful error messages and clearly labeled links and tabs.
The third and most simple thing you can do is to always make sure you’re designing your site with the customer in mind. Make sure to test your site (both by yourself and with the help of others) to see how to make it easier to navigate and more pleasant to use. QA is a vitally important step in the UX design process.
Design a Better Website Today
If you would like to improve the UX design of your website, All My Web Needs can help. Get in touch with us today to see how we can help you boost your business and design a more functional and favorable website.