Your blog is a valuable tool when it comes to optimizing your Nashville web design and keeping your site fresh for your audience. But after months, years, and even decades for some, it can feel like you’ve drained all of the ideas about your niche that you possibly can. If you feel this way, trust that you’re not alone. Here are a few simple ways to keep your blog topics fresh, even when you think you’ve covered everything in your industry.
Read industry blogs and magazines
Industry blogs and magazines are loaded with topic information that you can spin off of. It can be hard to find time to read these, but even an hour a day will help spark those fresh blog ideas for your Nashville web design. You’ll start to notice trends and hot topics that you can use to stay current with your audience. If you already do this, go ahead and expand the magazines and blogs that you follow to provide you with more depth and wider understanding of your niche.
And be sure that you read the comments on other business blogs to see what questions aren’t getting answered or if there is a common theme. Often big business blogs won’t be able to respond to the hundreds of comments, and you can really utilize this. You can actually respond to them within the comments and then create a blog dedicated to that topic.
Listen to customers and forums
Your clients will often ask the same questions over and over again, probably to the point that you and your staff have a well-rehearsed answer. You can embellish on the topic and write a detailed blog post that will give them all of the answers they are looking for. That way when you give your answer to their questions, you can tell them you also have it in writing on your blog that they can always refer back to.
Look to your keyword research efforts
Keyword research will be an excellent guideline for what the most popular searches are, and more than likely, you’ve written topics on the top keywords researched in your industry. When you’re looking for fresh blog themes for your web design in Nashville, try taking it down to that second tier for keywords. While these won’t cover such a broad audience base, they will allow you to reach a more defined demographic of people who are narrowing their searches.
Get away from the computer
It’s vital for your Nashville web design, blog, email, and all of those other marketing efforts that you recharge your batteries from time to time. If you find that you can’t think of any fresh ideas, it might be time for more than just a brisk walk, but an entire day away from the computer. You’ll find that people watching, window shopping, and changing the scenery for a few days can really boost your creativity.
