Every person has a different agenda when it comes to building an online presence, and when you’re a small business owner, you will be focused on creating a website that captures your brand. Of course, like most tasks on your to-do list, it’s easier said than done. Here are a few web design tips to help improve your business site so that you grow organic leads and traffic, as well as keep your current customers base happy.
Add personality
A lot of people make the mistake of coming across as stiff and out of a box when it comes to the web design for their small business. However, take notes on what makes your business stand out from others that are similar. For example, if you’re a mechanic and own a repair shop, think about what makes you different from the thousands of other shops like yours across the country.
Perhaps your grandfather who started the shop serviced Elvis Presley’s car when he came through once, and you have a few pictures of them together. Or maybe you’re in a band that plays Elvis covers at a local pizza place. Use these stories, photos, and involvement in the local community to boost your About Page and show those in your area that you’re more than someone who changes the oil. It’s amazing how a little personality can go a long way for your brand.
Have objectives
When you don’t take the time to understand the purpose of your site and the audience it’s intended to serve, then your web design will lack direction. In some cases, this can result in not having enough information and brand recognition on your site, while other instances it will turn into an overloaded and cluttered design because you want to add everything.
Take the time to make a list of goals that you want your website to achieve, and then use your brand to enhance them. The better understanding you have of what you want to accomplish, the more refined and focused your list of web design tasks will be.
Make investments where necessary
While you may be the jack-of-all-trades when it comes to running your business, when it comes to designing your website, you may need a little guidance to save you some time and get you ahead of the learning curve.
Find a reputable and local company that provides web design services that you can utilize for what you need (so you won’t get stuck paying for things that you don’t). If you need help with graphic design, optimization, and logo design but want to add your own content and photographs, then invest in those aspects, and you’ll be able to focus more on the jobs you want to DIY.
Test and adapt to changes
As you design your small business website, take the time to test new concepts and adapt to changes. Google algorithm changes for the mobile web will make a difference in your rankings, as well as how easily people can navigate your site.
Plus, you never want your design to become stale and outdated. By keeping up with the best web design trends, you’ll start to see the directions that consumers are going to when it comes to layout, colors, button placements, fonts, and beyond.
