5 Signs It’s Time to Update Your Web Design

It doesn’t take long to become outdated online, and your web design is one of the first clues that you’re behind the times. If it’s too cluttered and moving at a snail’s speed, your potential customers will notice and move on down the search results. However, when you take the time to update your site every so often, you’ll not only keep up with your competitors, but you’ll give your traffic another reason to value your services. Here are a few signs that it’s time to update your business web design.

#1: You’ve noticed slow load times

Take the time to visit your business website as if you’re a potential customer. One of the first aspects you should pay attention to is how fast the load times are. If you find that you’re waiting for a minute or two for a page to load, it’s time for an update. When you properly optimize content, images, and more, your load times should be under ten seconds.

#2: Your content is dry

If you haven’t updated your content in awhile, then it’s time to go back and reread it. If it comes across as dull or dated, then go ahead and rewrite new descriptions for products, add some new information to your about page, and repurpose old articles into infographics or add images.

#3: You can’t be found on the mobile web

Each year the number of people who look for services on the mobile web is rising, and you want to be sure that you get your fair share of the traffic. Having a responsive web design is essential to giving your customers a positive experience. Plus, they’ll have an easy way to reach you via smartphone whether they are stopping by your location and using the map on your site, or they want to call you by simply clicking on the number you’ve provided.

#4: You don’t see conversions

The number of conversions from your small business website will give you a sign as to whether your web design is doing its job. If it’s not properly optimized or the tactics used are not current, then you’ll find that you’re reaching the wrong audience, and your bounce rate is high. The objective is to use the appropriate keywords and image descriptions that target those who are already searching for your services.

You can incorporate the business location with the keyword to ensure you reach those in your area. And apply an engaging call to action to give them clear steps as what to do next. If your web design has too many barriers before a customer can reach the final purchase, then you’ll lose conversions mid-way through the process.

#5: You aren’t saving time

If you aren’t saving time because of your website, then you might be due for a redesign. People should have access to fill out online forms where applicable, download any necessary paperwork that is required for your services, and much more. When you’re making the most out of your web design, then you’ll find it will save you (and your customers) time and headaches.