If you’ve had the same website design in Nashville for ten years as your business has grown, then it may be time to take a good hard look at how well it is serving your customer base. As your business grows, so should your website design, and trust that it is not as hard as you think to expand your content and landing pages. If you don’t have the time or SEO experience, then take a moment to reach out the experts and start with a consultation. Until then, here are four signs that you should expand your web design.[G1] [G2] [G3] [G4] [G5] [G6] [G7]
#1: You’ve seen an increase in traffic
It’s exciting when you start to see an increase in traffic and leads from your website design in Nashville, and you can really start to get some valuable information about your ideal customer and what makes them convert. As you gain more data, you will be able to make some useful additions to your website that y[G8] [G9] our clients will appreciate such as request quote forms, checkout carts, and clearer product images.[G10] [G11] [G12] [G13] [G14] [G15] [G16] [G17] [G18] [G19] [G20] [G21] [G22] [G23]
#2: You’ve added new services
If you’ve added new services to your business model, then take the time to add and optimize them on your website design. Often when you have visitors come to your website, this will be the only place they will gather information about your business. If you don’t have all of your business services listed, then people won’t know that you offer it and they will go somewhere else that does. You can’t rely on people to call and inquire or do further research because they will take about 10 seconds to see what you offer, and then move on to the next website if you don’t have the services they are looking for.[G24]
#3: You want to expand your reach
It doesn’t matter if you are a chiropractor or a landscaper, if you want to reach more people within the area, then you will need to expand your web design in Nashville to add specific location pages. Optimizing your small business website for the locations that you are targeting will be an important part of your marketing plan. Plus, you can send out a press release announcing the site expansion as well as the new locations you will be servicing. Not only will this help you get in front of new customers, but it will also help remind past customers about your business. [G25] [G26] [G27] [G28] [G29]
#4: You want to stand out above your competitors
When you take the time to expand and refine your website design in Nashville so that it gives your ideal customers a better online experience, then you will be able to stand out above the competition. By adding new features and making productive changes, you will become an authority in your industry and a resource for customers. Remember, it takes time to cultivate an online presence and to rise in search engine rankings, and by periodically improving and expanding your website, you will move forward productively.
