There are a couple of different ways to show up at the top of search engines like Google, Yahoo, and Bing. One is search engine optimization (SEO) and the other is search engine marketing (SEM). The major differences are where you show up on the results page, how payment works, and the speed with which the service takes effect.

SEO is far more effective long term, but if you need immediate results and want to show up at the top of Google tomorrow, you want SEM. The Google AdWords program allows internet marketing companies like us to manage pay-per-click ad campaigns. This way you actually pay Google directly to show up at the top or on the right side of the search results.

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Are you more of the do-it-yourself type? We can help you better understand how to create and manage your own AdWords campaign. Learn more about AdWords ranking and bidding and how you can best use the AdWords system.

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