There are a couple of different ways to show up at the top of search engines like Google, Yahoo, and Bing. One is search engine optimization (SEO) and the other is search engine marketing (SEM). The major differences are where you show up on the results page, how payment works, and the speed with which the service takes effect.
SEO is far more effective long term, but if you need immediate results and want to show up at the top of Google tomorrow, you want SEM. The Google AdWords program allows internet marketing companies like us to manage pay-per-click ad campaigns. This way you actually pay Google directly to show up at the top or on the right side of the search results.
Keyword research allows us to identify which keywords get the most searches and how to most effectively target them for ranking.
You can choose your own budget for clicks. We will advise you on what you should spend to meet your advertising goals, but ultimately you decide what you spend.
Target your audience based on geography, interests, and more. You can even directly target users that have already visited your site using re-marketing.
Not sure where your campaign fits in?
Get a free search engine marketing consultation included when you request a quote. We will guide you through the process and answer your questions, so you know exactly where your money is going and how effective your campaign is.
Are you more of the do-it-yourself type? We can help you better understand how to create and manage your own AdWords campaign. Learn more about AdWords ranking and bidding and how you can best use the AdWords system.