
Project Description
Porterfield Co. is a premier custom home builder and interior design firm based in Nashville, TN, specializing in high-end residential construction, remodeling, and decorating services. With over 25 years of experience, the husband-and-wife team of Keith and Deanna Porterfield brings together expert craftsmanship and thoughtful design, creating homes that are both practical and beautiful.
For their website, simplicity and elegance were key. The homepage was intentionally designed as a no-scroll, full-screen image—mirroring the refined, editorial aesthetic of top luxury architecture firms. The focus is on showcasing stunning photography of their work, capturing the essence of their craftsmanship at first glance.
The site’s clean and minimalist structure allows potential clients to navigate seamlessly through their portfolio, learn about services, and easily get in touch. A dedicated services page highlights their expertise in new home construction, interior decorating, and value engineering—a unique offering that sets them apart in the industry. The portfolio features a visually striking gallery, emphasizing high-quality imagery without unnecessary distractions.
Built to enhance brand awareness and attract affluent homeowners in Nashville, Brentwood, Franklin, and the Kentucky Lake region, the site embodies Porterfield Co.’s philosophy: timeless design, expert construction, and a seamless blend of indoor and outdoor living.