Project Description
We had the pleasure of collaborating with Free Drop, a purpose-driven golf brand, to create a visually engaging logo and branding that reflect their mission of making a positive impact on children’s lives through the game of golf.
The Free Drop logo balances professionalism with playfulness, using vibrant green and blue hues to evoke a sense of vitality, trust, and the outdoors. The clean, bold typography, combined with an abstract symbol inspired by the concept of a “free drop” in golf, reinforces the brand’s innovative and charitable approach. The icon suggests both the motion of a golf ball and a nod to nature, tying back to the brand’s environmental and charitable focus. Our branding work supports Free Drop’s goal of creating meaningful merchandise and apparel that resonate with golf enthusiasts who want to make a difference. By crafting a cohesive and memorable visual identity, we’ve helped Free Drop communicate their mission to “golf for the greater good,” making it easy for supporters to engage with their cause and support children’s health and education.