How we helped
An IT Services Company
Turn a $7,500 investment into an extra $420,000 in sales.
6-MONTH SEARCH ENGINE OPTIMIZATION CASE STUDY
About
This client provides Managed IT Services, IT Support, and IT Consulting Services to small businesses and financial institutions. We provided them with a fully managed SEO plan; including campaign and targeting optimization, on-page optimization, listings in 60 major business directories, blog posts, and strategic link building. This case study is based on the average customer value of $50,000 and the average close rate of 40%. Leads from search engines close at a much higher rate than traditional advertising because of the nature of targeting them at the moment that they are actively looking for a specific service.
The Results
In the 6 month period of this case study, our SEO efforts acquired highly qualified leads with high customer values for our client. The increase was gradual as the campaign continued to be optimized, but the results once the campaigns were optimized were significant.
| Stats | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 |
|---|---|---|---|---|---|---|
| Monthly Investment | $1,250 | $1,250 | $1,250 | $1,250 | $1,250 | $1,250 |
| Revenue Generated | $20,000 | $60,000 | $40,000 | $60,000 | $140,000 | $100,000 |
| ROI % | 1,500% | 4,700% | 3,100% | 4,700% | 11,100% | 7,900% |