How we helped
ReliaLab Test
About The Company
ReliaLab Test is a full-service clinical laboratory and third-party administrator based in Nashville, Tennessee, offering a comprehensive range of testing solutions for both individuals and businesses. They specialize in drug and alcohol screening, DNA testing, background checks, and employment-related lab services, including DOT and non-DOT drug testing, paternity and family DNA tests, and other workplace health and wellness screenings, with rapid result turnaround and HIPAA-compliant processes. Serving local and national clients with reliable, timely, and secure testing programs, ReliaLab Test positions itself as a trusted partner for organizations needing thorough screening solutions and individuals seeking discrete lab services.
Return on Investment
Advertising Needs
ReliaLab Test’s advertising needs were focused on expanding their visibility in both the local market and nationwide by strengthening their presence in organic search results. Because many of their services, such as drug and alcohol testing, DNA testing, and employer screening, are often searched for with high intent, they needed an SEO strategy that would help them rank for key service terms in their local area while also competing for broader national searches. The goal was to increase qualified website traffic, attract more consistent inbound inquiries from individuals and businesses, and position ReliaLab Test as a trusted testing provider across multiple markets.
| Stats | March | April | May | June |
|---|---|---|---|---|
| Leads Gained | 48 | 43 | 51 | 58 |
| Revenue Generated | $75,600 | $67,725 | $80,325 | $91,350 |
| Return on Investment | 5948% | 5318% | 6326% | 7208% |
The Results
We were successful in achieving this goal by implementing an SEO strategy that increased ReliaLab Test’s visibility in both local and national search results, helping them consistently attract high-intent users looking for testing services. Over the course of four months, the campaign delivered an average 6,200% ROI and an estimated $315,000 return, demonstrating exceptional profitability and strong lead generation. These results confirmed that expanding their organic reach across multiple markets effectively drove measurable growth and positioned ReliaLab Test as a more recognizable and trusted provider.
