How we helped
O’Reilly’s Amish Furniture
About The Company
O’Reilly’s Amish Furniture is a Nashville, Tennessee furniture store located on Highway 100, specializing in heirloom-quality, Amish handcrafted solid wood furniture. Founded by Gary O’Reilly, who brings over five decades of experience in the furniture business, the showroom offers a wide selection of made-to-order bedroom, dining room, home office, entertainment, outdoor, storage, and occasional furniture, as well as leather and upholstered pieces. Every wood piece is crafted from solid hardwood using traditional joinery and finishing techniques, with customers able to customize the style, wood type, finish, size, and hardware to their exact preferences. The store also offers flexible financing through Synchrony HOME Credit Cards.
Return on Investment
Advertising Needs
O’Reilly’s Amish Furniture’s advertising needs were focused on increasing visibility and driving qualified showroom traffic from customers actively searching for high-quality, handcrafted furniture in the Nashville and Middle Tennessee area. As a specialty retailer competing against big-box furniture stores and online sellers, the goal was to reach homeowners who valued craftsmanship, durability, and customization over mass-produced alternatives. A multi-channel marketing approach combining SEO and Google Ads was needed to position O’Reilly’s Amish Furniture in front of high-intent shoppers searching for solid wood, Amish-made, and custom furniture, and to drive consistent in-store visits from the right audience ready to invest in heirloom-quality pieces.
| Stats | May | June | July |
|---|---|---|---|
| Leads Gained | 15 | 20 | 22 |
| Revenue Generated | $30,000 | $40,000 | $44,000 |
| Return on Investment | 1233% | 1677% | 1855% |
The Results
We were successful in achieving this goal by leveraging a multi-channel strategy combining SEO and Google Ads to increase O’Reilly’s Amish Furniture’s visibility among shoppers actively searching for high-quality, handcrafted furniture in the Nashville and Middle Tennessee area. Over the course of three months, the campaign delivered an average 1,589% ROI and an estimated $114,000 in revenue, demonstrating exceptional performance and strong profitability. These results confirmed that a strategic combination of paid search and organic optimization effectively set O’Reilly’s Amish Furniture apart from big-box competitors, connected them with customers who valued quality and craftsmanship, and generated measurable growth in both online visibility and showroom traffic.
