How we helped
The Nashville Oktoberfest
turn a $15k investment into an extra $195k in sales.
90 Day Social Media Case Study
About
Over the course of 90 days, the Nashville Oktoberfest implemented a comprehensive social media strategy across Facebook, Instagram, and TikTok, combining both organic content and targeted paid ads. With a total ad spend of $14,842.16, the campaign achieved significant reach and engagement, particularly on Meta, where impressions soared to 2.6 million. Organic content helped grow the Facebook page reach by 16,781% compared to the previous period, while TikTok and Instagram also contributed substantial audience engagement. The campaign resulted in over 13,000 tickets sold through various platforms, generating $193,167 in revenue, showcasing the power of a well-executed, multi-platform marketing approach.
Disclaimer: The revenue generated does not include tickets sold in person at the event, focusing solely on digital sales tracked through online platforms.
The Results
In the 90-day period of this case study, our social media campaign generated over 13,000 ticket sales and significantly boosted engagement across platforms. The ticket purchases, tracked through a combination of Meta Pixel, ad tracking, and an online purchasing platform, resulted directly from our targeted strategies on Meta and TikTok.
Disclaimer: The revenue generated does not include tickets sold in person at the event, focusing solely on digital sales tracked through online platforms.
Impressions by Platform Over 90 Days
| Time Period | Meta Ads | Meta Organic | TikTok Ads | |
|---|---|---|---|---|
| 30 Days | 600,000 | 800,000 | 200,000 | 140,000 |
| 60 Days | 1,800,000 | 1,600,000 | 500,000 | 300,000 |
| 90 Days | 2,600,000 | 2,400,000 | 675,934 | 423,815 |
