Over the course of 90 days, the Nashville Oktoberfest implemented a comprehensive social media strategy across Facebook, Instagram, and TikTok, combining both organic content and targeted paid ads. With a total ad spend of $14,842.16, the campaign achieved significant reach and engagement, particularly on Meta, where impressions soared to 2.6 million. Organic content helped grow the Facebook page reach by 16,781% compared to the previous period, while TikTok and Instagram also contributed substantial audience engagement. The campaign resulted in over 13,000 tickets sold through various platforms, generating $193,167 in revenue, showcasing the power of a well-executed, multi-platform marketing approach.

Disclaimer: The revenue generated does not include tickets sold in person at the event, focusing solely on digital sales tracked through online platforms.

In the 6-week period of this social media case study, our efforts increased their daily ticket sales which averaged 279 tickets per day over the 6-week period. These numbers in the chart are pulled only from ads that were generated by our social media efforts.