How we helped
Nashville Bike Week
turn a $37k investment into an extra $273k in sales.
3-Month Facebook Ad Case Study
About | Nashville Bike Week
Looking at this graph, can you guess when we came into the picture? If you guessed month 4 you’d be right.
They were spending about $12,000/month on Facebook advertising and grossing about $64,000/month with that investment. When we took over we were able to over double the sales averaging $155,024/month while keeping their campaign cost close to what they were already spending. By maintaining cost and increasing sales through campaign optimization we were able to get them a 639% return on their investment.
Scott High, Co-Founder of Nashville Bike Week
The Results
In the 3 month period of this case study, our Facebook ads were seen 5,675,941 times. The increase in sales was pretty much immediate.
Before our campaign, our client had been averaging $63,753/month, so we used that as a baseline for this case study. The “additional sales” and “% increase” numbers below account for sales after the initial $63,753 each month.
| Stats | Month 1 | Month 2 | Month 3 |
|---|---|---|---|
| Monthly Facebook Investment | $12,724 | $12,024 | $12,324 |
| Total Sales | $152,193 | $155,257 | $157,622 |
| $ Increase from $63,753 | $88,440 | $91,504 | $93,869 |
| % Increase from $63,753 | 58.11% | 58.94% | 59.55% |
| ROI ($) | $75,716 | $79,480 | $81,545 |
| ROI (%) | 595% | 661% | 662% |
