How we helped
Chris Waller Fence and Deck
About The Company
CW Fence & Deck is a locally owned and operated residential fence and deck company based in Franklin, Tennessee, serving homeowners throughout Middle Tennessee. With over 25 years of experience, the company specializes exclusively in residential projects, offering premium fence and deck installation using high-quality materials. The owner is personally on-site for every job, and all work is completed in-house without the use of subcontractors. CW Fence & Deck is fully licensed, insured, and BBB accredited, and backs their work with a 10-year warranty on aluminum fencing and a one-year warranty on wood when properly sealed.
Return on Investment
Advertising Needs
CW Fence & Deck’s advertising needs were focused on increasing visibility and generating consistent leads from homeowners actively searching for residential fence and deck services in the Middle Tennessee area. As a company built on reputation and word-of-mouth over 25 years, the goal was to expand their reach beyond existing referrals and connect with a broader audience of homeowners planning outdoor living projects using Google Ads to appear more prominently online. Their advertising campaign needed to position CW Fence & Deck in front of high-intent prospects searching for fence installation, deck building, and related services in the Franklin and surrounding areas, driving quality inquiries that aligned with their premium, owner-operated approach.
| Stats | February | March | April |
|---|---|---|---|
| Leads Gained | 9 | 10 | 16 |
| Revenue Generated | $13,500 | $15,000 | $24,000 |
| Return on Investment | 800% | 900% | 1500% |
The Results
We were successful in achieving this goal by increasing CW Fence & Deck’s visibility among homeowners actively searching for residential fence and deck services throughout Middle Tennessee and consistently driving qualified leads beyond their existing referral network. Over the course of three months, the campaign delivered an average 1,067% ROI and an estimated $45,000 in revenue, demonstrating strong performance and clear profitability. These results confirmed that strategic advertising effectively expanded CW Fence & Deck’s reach to new prospects, complemented their long-standing reputation with a steady flow of high-quality inquiries, and supported continued growth in their core service areas.
