How we helped
Brentwood Driver Training
turn a $210k investment into an extra $3.4 million in sales.
8-Year SEO Case Study
About | Brentwood Driver Training
One of our great success stories comes from a driving school business. When they came to us, they had already grown in two well-established locations serving thousands of students per year. Their sales skyrocketed after hiring the SEO experts at All My Web Needs yielding a return on investment of 1,620%. One interesting thing to note is that the ROI the first year was only 395%. That’s because SEO is a long-term strategy that takes time. We see a much higher yield in years two through eight. When you review the results below, also note that they increased their SEO budget in year three (after they saw the explosive results from year 2). As you can see, the ROI percentage decreased but the ROI dollar amount nearly doubled.
Jeremy Lyon, Owner of BDT
The Results
In the 8 year period from the beginning of 2011 to the end of 2018, our SEO efforts acquired over 240,000 users for our client. The increase was gradual over the first 6 months or so, but the additional traffic from SEO over that span of time was about 30,000 users per year (2,500 users per month).
Before our SEO, they had been averaging $757,518/year for many years, so we used that as a baseline for this case study. The “additional sales” and “% increase” numbers below account for sales after the initial $757,518 each year.
Stats | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 | Year 7 | Year 8 |
---|---|---|---|---|---|---|---|---|
Annual SEO Investment | $15,000 | $15,000 | $30,000 | $30,000 | $30,000 | $30,000 | $30,000 | $30,000 |
Total Sales | $831,709 | $940,322 | $1,100,661 | $1,196,736 | $1,234,315 | $1,396,468 | $1,449,511 | $1,522,777 |
$ Increase from $757,518 | $74,191 | $182,804 | $343,143 | $439,218 | $476,797 | $638,950 | $691,993 | $765,259 |
% Increase from $757,518 | 8.92% | 19.44% | 31.18% | 36.70% | 38.63% | 45.75% | 47.74% | 50.25% |
ROI ($) | $59,191 | $167,804 | $313,143 | $409,218 | $446,797 | $608,950 | $661,993 | $735,259 |
ROI (%) | 395% | 1119% | 1044% | 1364% | 1489% | 2030% | 2207% | 2451% |