How we helped
American Asphalt
About The Company
American Asphalt is a paving company serving the Nashville and Middle Tennessee area, bringing over two decades of industry experience to both residential and commercial projects. Their services include asphalt paving, driveway construction, parking lot installation, resurfacing, tar and chip driveways, crack filling, pothole repair, and sealcoating. The company prides itself on using high-quality materials and modern techniques to deliver durable, long-lasting results, and offers a 10% discount to seniors and military members as a reflection of their commitment to the communities they serve.
Return on Investment
Advertising Needs
American Asphalt’s advertising needs were focused on establishing brand awareness and generating leads as a newer presence in the Middle Tennessee market. While they brought extensive paving experience to the area, they needed a multi-channel marketing strategy that would introduce their full range of residential and commercial services to homeowners, property managers, and businesses who weren’t yet familiar with the company. The goal was to build local credibility through SEO and increase visibility through Google Ads among prospects actively searching for paving, resurfacing, and asphalt repair services, positioning American Asphalt as a trusted option in a competitive market throughout the greater Nashville area.
| Stats | August | September | October |
|---|---|---|---|
| Leads Gained | 9 | 10 | 13 |
| Revenue Generated | $38,250 | $43,500 | $55,250 |
| Return on Investment | 1290.90% | 1481.81% | 1909.09% |
The Results
We were successful in achieving this goal by leveraging a multi-channel approach combining Google Ads and SEO campaigns to increase American Asphalt’s visibility across the Middle Tennessee market and consistently drive qualified leads from homeowners and businesses actively searching for paving and asphalt services. Over the course of the campaign, our efforts delivered an average 1,549% ROI and an estimated $128,750 in revenue, demonstrating exceptional performance and strong profitability in a new market. These results confirmed that a strategic combination of paid search and organic optimization effectively introduced American Asphalt to a broader audience, built local trust and credibility, and generated measurable growth as the company established itself in the Nashville area.
