Did you know that the first website was created in 1989?
Technology has, of course, developed leaps and bounds since then. It’s never been easier to build an online presence for your own business.
As a business owner, you might be wondering where to start with your own website development. Which features will best serve your needs?
We’re here to fill you in. Check out our guide below to learn about some of the most popular types of websites for small businesses.
1. Service Websites
Service websites are used to increase conversion rates and push your services. A strong service website makes it easy for customers to learn about and access your services.
It can be tricky to make a service website that serves its purpose without being overbearing. You don’t want a viewer to become annoyed by unending pop-ups promoting your services. Service websites require you to master the art of subtle marketing.
2. Info-Driven Types of Websites: Blogs
Blogs work best as supplemental websites—meaning you should have a main website in conjunction with a blog.
Blogs are the perfect way to show off your knowledge to potential clients. If your informational blog posts show up high in the search results, you can eventually draw readers back to your home website.
Blogs are also a great place to expand on products or promotional events. Running a social media campaign but don’t wanna overload your Instagram with info? Drive your social media hits over to your blog instead!
3. Support Websites
Support websites are often best utilized by tech-related businesses. However, it can be useful for any business, especially if you emphasize strong customer service.
A support website gives customers a quick and easy place to ask questions about products they’ve purchased. They also feature comprehensive FAQ pages to provide instant answers.
4. Sales-Driven Business Websites: E-Commerce Websites
E-commerce platforms are one of the best types of websites to really drive sales for your business. It is a more direct approach than simply pitching sign-ups to generate leads.
E-commerce websites are ideal for businesses that have a wide array of products for sale. It makes it easy to list all of your products in one convenient place for browsing.
It’s important to keep in mind ease of use with an e-commerce website. Customers won’t stick around if it’s difficult to navigate or visually unappealing. Strong aesthetics are crucial for e-commerce websites.
Portfolios are essential for businesses in the arts. It’s an easy place to showcase all your work and brand in one spot.
Portfolios should be just as aesthetically pleasing as the works themselves. If other industry experts are viewing your work, you’ll want to show off your design prowess through the website design as well.
A strong portfolio should also include a short bio detailing your experience and credentials, as well as contact info.
Finding the Perfect Website
As a business, it’s all about finding what works for your specific needs.
You may find that several different types of websites work to generate sales and show off your skills and products. With a variety of website options available, the sky is the limit.
Need help creating a custom website? Our team is ready to help you get started.
From personalized websites to custom WordPress themes and plug-ins, we’re here to help you boost your digital presence. Contact us to get started today!