Your small business website is like a lighthouse for your customers that are coming in from the sea, and it’s essential that people can find you. However, when it comes to being online, you’re competing with multiple other like-businesses, and you need to make sure that your beacon is strong. The best way to ensure that you cultivate your online presence and move up through the rankings is to continually optimize your web design and keep your site fresh and relevant. Here are a few simple tips to optimize your website, and they’re easy and quick to apply.
Don’t use duplicate content
Even if you showcase the same product or service on multiple pages (most common with e-commerce stores), you’ll want to make sure that you don’t copy and pasting descriptions. Write unique descriptions for each page and avoid duplicate content that can come with penalties from Google.
Use quality meta data
Your meta data will need to match what your page is about because search engines will use it to gain a better understanding of your content, and the description will often be displayed in search results. So both people looking for a site like yours and Google, Bing, and other search engines will be guided by meta data in some way, and the more accurate it is, the better you’ll be ranked.
Images need keywords too
We’re not going to go into keywords research in this article because you probably already know how important it is to put relevant words in your content. However, if you aren’t applying them to your images, then it’s time to give your Nashville web design a boost and start adding them. And while it’s vital that you add keyword-rich descriptions for your images, you also need to remember that the description needs to represent the picture accurately. Don’t try to use “bait-and-switch” tactics because Google will catch on and penalize you.
Keep your sitemap clean and maintained
While you may not give too much thought to your sitemap, it’s important that you create a good one that stays fresh to compliment your Nashville web design as you make changes. It just makes it easier for search engines to find your pages, and this will help improve rankings.
Start a blog
If you don’t have a blog for your web design in Nashville, it’s time to start creating ideas for one that naturally incorporates keywords and gives your audience a place to go when they want to learn a little more about you. A blog also gives you more chances to add backlinks and showcase a side of your brand that people don’t see on landing pages.
Check all of your content
Every so often, you should go back to your web design and check all of your content to ensure that it’s engaging, and you’re utilizing all of the right outlets. Watch your videos, read the text, and look at images to make sure that everything has keywords incorporated naturally, and nothing is dated or stale. If you decide to get a redesign, consider hiring a professional Nashville web design company for a consultation to guide you in the best direction or so they can take care of the job for you.
