It takes only 0.05 seconds (50 milliseconds) for a visitor to form an opinion about your business’s website. This (less than) split-second opinion determines whether they will continue browsing your website or leave. This incredible statistic highlights just how important it is to have a website that is fresh and modern.
Of course, even if your business passes this crucial test, ensuring that your page visits transform into new business leads and product/service sales requires much more than aesthetics alone. A good website needs to be regularly updated with coherent and engaging material.
In this blog post, we’ll look at how you can tell if your business requires a website update.
You Haven’t Upgraded It in Years
In the world of information technology, everything moves at a light speed. Your once impressive website can go out of fashion unless it is regularly maintained.
If your website has gone some years without an update, it’s very likely that its usability has suffered. It’s likely that your website won’t be working at its best possible speed and functionality isn’t what it could be. These are factors that can easily dissuade potential customers.
Your Website Has Fallen Behind Your Competitors
The 0.05-second appearance test shows up that if visitors don’t like the look of your website, they’ll quickly find another business to buy from.
A sure sign that your website needs updating is if your rivals in your market have much more impressive websites. If you had been wondering where your customers have been going, their websites will tell you all you need to know.
It’s essential to put your business ahead of its competitors in terms of website design and online presence, given how crucial this is to modern business. That goes for IT companies as much as it does for plumbing companies, too.
It Is Missing Calls-to-Action
The idea of a business website is to inform visitors about your products and services as well as your team’s skills and capabilities. And then turn them into paying customers. Without effective calls-to-action, how are you supposed to convert these visitors into customers?
A call-to-action is a link or button, strategically placed, which converts page visits into leads and sales. As well as prominent, they need to be compelling to your site’s visitors.
Here at All My Web Needs, we partner with our clients to establish their business needs. We then work with them to plan out a custom website and marketing solutions.
Choose All My Web Needs for a Quality Website Update
Our mission as a custom web design and internet marketing solutions company is to help businesses look better and get found faster. From new website design and development to online marketing and creative content, we have the skills to put your business ahead of your competitors.
Thinking about updating your website? Contact us today and learn how we can help your business with a quality website update.