When it comes to their small business website, many business owners focus too much on looks and not enough on functionality.

Is it important for your website to look good? Absolutely! It’s also important for it to load quickly and be easy to navigate too.

Do you need help making sure your website is as effective as possible?

Read on for some tips that will help you ensure your small business website is working for you.

Speed Up Page Load Times

One of the best things you can do for your business’s website is to make sure it loads as fast as possible.

Almost 70 percent of online shoppers say that page load speed has an impact on their purchasing decisions. If you want more people completing their purchases when they visit your website, you need to speed things up.

Make Contacting You Easier

Make it easy for people to find your contact information, too.

This is especially important if you need people to call or email you to schedule appointments and utilize your services. If they can’t figure out how to do that, they’re not going to bother, even if they’re interested in what you have to offer.

Display your contact information in a prominent location and make sure it’s visible on every page of your website.

Include Social Proof

Social proof in the form of testimonials, reviews, and ratings is a great way to showcase your business and let people know that you have something of value to offer them.

Social proof is a powerful thing and it can help to turn more website visitors into paying customers, especially if reviews and ratings are displayed in a prominent way. 

Update Your Meta Descriptions

Be sure to update the meta descriptions for all the pages of your website, too, and optimize them to include the right keywords.

This will make it easier for people to find your business’s website when they’re searching online and increase the number of page views your website gets.

Simplify Navigation

Try to make the navigation process seamless for people visiting your website. It should be obvious how they get from one location to the next and there shouldn’t be any guesswork involved.

Be sure to have lots of people test your website to make sure the navigation is as intuitive to them as it is to you.

Remember, your web design has to appeal to and make sense to as many people as possible in order for you to see results.

Need Help Designing a Great Small Business Website?

There’s a lot you need to keep in mind when you’re putting together a small business website that looks great and functions well.

These tips are all great starting points for business owners looking to revamp their online presence. What if you have no idea where to begin, though?

If you’re totally lost when it comes to small business web design and development, we’re here to help.

Contact us at All My Web Needs today to learn more about our services or to start working on your next project.